Every year the Globe and Mail hosts a Canada-wide young advertisers and marketers competition.
The Client: David Suzuki's 30x30 Challenge
Each spring, the David Suzuki Foundation challenges Canadians to join the 30×30 Challenge by spending 30 minutes a day in nature for 30 days.
Create a campaign of banners that raise awareness of the 30x30 Challenge.
Standard banner asking the user to actively surrender their cursor and spend 30 minutes in nature.
Users were prompt to place their cursor in a designated area. When placed, the banner was activated, informing the user of the 30x30 challenge. A timer was then activated, indicating time spent. Users were able to share their results via twitter and facebook.
First Place!! and a career-changing experience at the 2014 Cannes Lions Festival of Creativity in France!