David Suzuki: 30×30

Role
Concept, Art Direction, Design

Client
Cannes Young Lions Competition

Agency
Leo Burnett

globeandcannesglobeandcannes

Every year the Globe and Mail hosts a Canada-wide young advertisers and marketers competition.


The Client: David Suzuki's 30x30 Challenge
Each spring, the David Suzuki Foundation challenges Canadians to join the 30×30 Challenge by spending 30 minutes a day in nature for 30 days.
 

The Ask: 
Create a campaign of banners that raise awareness of the 30x30 Challenge.
 

The Creative: 
Standard banner asking the user to actively surrender their cursor and spend 30 minutes in nature.
Users were prompt to place their cursor in a designated area. When placed, the banner was activated, informing the user of the 30x30 challenge. A timer was then activated, indicating time spent. Users were able to share their results via twitter and facebook.

The Results:
First Place!! and a career-changing experience at the 2014 Cannes Lions Festival of Creativity in France!