Raising The Roof: Street Shops to Prevent Homelessness

Role
Art Director

Agency
Leo Burnett

Client
Raising The Roof

Street Shops to
Prevent Homelessness

Raising the Roof is dedicated to preventing homelessness. Every year, they sell winter hats to raise money for the cause. This year, we went to the places homeless people are forced to call home and created pop-up shops there. The location of the street shops added context to why your donation is important. Buying a hat here today, helps keep someone from living here tomorrow.

Raising_The_Roof_Street_Shops_White_CarRaising_The_Roof_Street_Shops_White_Car
Raising_The_Roof_Street_Shops_StorefrontRaising_The_Roof_Street_Shops_Storefront
Raising_The_Roof_Street_Shops_BenchRaising_The_Roof_Street_Shops_Bench

Photography by Nick Wong