Sometimes in advertising we make ideas we wish were real.
Sometimes we enter them into competitions.

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Better Beef. Better Burgers.
Brief: Spread the message that McDonalds meats are made of 100% Canadian sustainable beef.
2017 National Advertising Challenge: Campaign Category — Silver

ChildrensWishChildrensWish

Foreign Coins for Kids (Children's Wish Foundation)
Brief: Increase donations for Children's Wish Foundation.
2017 National Advertising Challenge: Not For Profit Category — Silver

GARNIERGARNIER

Garnier Fructis (Garnier Fructis)
Brief: Get eco-conscious millenials to choose Garnier Fructis hair products
2018 National Advertising Challenge: Campaign Category — Bronze