
The Brief:
Create a visual capturing the essence of the creative process today.
The Creative:
The Process of Process
Great work takes a lot of work. We created a visual showing the multiple layers that went into the creative process of creating the Advertising Age cover. Each layer was styled, photographed, printed and repeated. The process included: The briefing, brainstorming, frustration, late nights and finally the finished product.
Created in collaboration with Man Wai Wong



