The Brief:

Create a visual capturing the essence of the creative process today.

The Creative:

The Process of Process

Great work takes a lot of work. We created a visual showing the multiple layers that went into the creative process of creating the Advertising Age cover. Each layer was styled, photographed, printed and repeated. The process included: The briefing, brainstorming, frustration, late nights and finally the finished product. 

Created in collaboration with Man Wai Wong