
Role
Concept, Art Direction, Design
Client
Cannes Young Lions Competition
Agency
Leo Burnett
Year
2015


Every year the Globe and Mail hosts a Canada-wide young advertisers and marketers competition.
The Client: David Suzuki's 30x30 Challenge
Each spring, the David Suzuki Foundation challenges Canadians to join the 30×30 Challenge by spending 30 minutes a day in nature for 30 days.
The Ask:
Create a campaign of banners that raise awareness of the 30x30 Challenge.
The Creative:
Standard banner asking the user to actively surrender their cursor and spend 30 minutes in nature.
Users were prompt to place their cursor in a designated area. When placed, the banner was activated, informing the user of the 30x30 challenge. A timer was then activated, indicating time spent. Users were able to share their results via twitter and facebook.


The Results:
First Place!! and a career-changing experience at the 2014 Cannes Lions Festival of Creativity in France!