
Role
Art Director
Agency
Leo Burnett
Client
Raising The Roof
Year
2017
Street Shops to
Prevent Homelessness
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Raising the Roof is dedicated to preventing homelessness. Every year, they sell winter hats to raise money for the cause. This year, we went to the places homeless people are forced to call home and created pop-up shops there. The location of the street shops added context to why your donation is important. Buying a hat here today, helps keep someone from living here tomorrow.






Photography by Nick Wong