Role
Art Director, Design, Concept

Agency
Leo Burnett Toronto

Client
Raising The Roof

Year
2017

Street Shops to
Prevent Homelessness

+21%

Toque Sales

—

+65%

Online Sales

—

8,353,000+

Earned Media Impressions

Raising the Roof is dedicated to preventing homelessness. Every year, they sell winter hats to raise money for the cause. This year, we went to the places homeless people are forced to call home and created pop-up shops there. The location of the street shops added context to why your donation is important. Buying a hat here today, helps keep someone from living here tomorrow.