MFF_lockup_white

Role
ACD, Art Direction

Agency
King Ursa

Client
Timberland, Canada

Year
2023

BUILT FOR GOOD.
MADE FROM FIONA.

— helping Nova Scotians recover from Tropical Storm Fiona

On September 24, 2022, the impact of Hurricane Fiona resulted in approximately $4 billion in damages across Nova Scotia, rendering it the most financially burdensome climate-related disasters globally. Today, it stands as the most expensive and intense tropical cyclone on record to have struck Canada.

Timberland, a brand renowned for its dedication to the environment and sustainable practices, recognized the importance of extending a helping hand. We collaborated with three Nova Scotian artists—Furniture Maker Jonathan Otter, Wood Sculptor Adam McNamara, and Visual Artist Kalen Roblee—to craft distinctive pieces for auction, with the proceeds donated to recovery efforts.

MFF_Jonathan
MFF_Jonathan_2
MFF_Jonathan_3

Other Work

MADE FROM FIONAArt Direction, Design, Concept
ROGERS x TIFFArt Direction
ROGERS 5G+Art Direction
Thomas BreadArt Direction, Design, Concept
The Beer StoreArt Direction
Sharing HalalArt Direction
Raising The RoofArt Direction, Concept, Design
Chop ChopDesign
SapporoDesign
More ThingsArt Direction