YEAR 1

As beer landed on convenience store shelves across Ontario, we had to remind folks that a couple of fridges in a corner store can’t compete with the ultimate one-stop shop. Our goal was to show both long-time regulars and fresh faces that there’s still so much more in store at The Beer Store. Through an integrated campaign featuring four 15-second videos and contextual digital, social, and retail ads, we reminded Ontarians that no matter where you are, who you’re with, or what situation you find yourself in, The Beer Store has a cold one for
Whatever The Case May Be.

YEAR 2

For year two of "Whatever the Case May Be," The Beer Store wanted to prove that the best deals are right in your backyard. In a market where beer prices are strictly set by the government, our campaign emphasized a powerful differentiator: only The Beer Store can offer true value and discounts on a 24-pack. With a network of over 420 locations, we called out some of Ontario’s most off-the-beaten-path communities to remind locals that ultimate convenience and exclusive savings are always close to home.