Role
Art Director

Agency
King Ursa

Client
The Beer Store

Year
2022

The Beer Store
— Whatever The Case May Be.

We needed to remind both long-time customers and an entirely new audience that not only is The Beer Store the favoured destination for Ontarians, there’s more than beer in store for you. Though our integrated campaign led by a series of four 15-second videos and supported by contextual ads across social, digital, and in-store, we showed people that no matter where you are, who you’re with, or what situations you find yourself in, The Beer Store has a cold one that’s right for you

TBS_TheScore_1
TBS_TheScore_2
TBS_TheScore_Masthead_1
TBS_TheScore_Masthead_4
TBS_TheScore_Masthead_7
TBS_TheScore_Masthead_10
TBS_TheScore_Masthead_13
TBS_TheScore_Masthead_2
TBS_TheScore_Masthead_5
TBS_TheScore_Masthead_8
TBS_TheScore_Masthead_11
TBS_TheScore_Masthead_14
TBS_TheScore_Masthead_3
TBS_TheScore_Masthead_16-1
TBS_TheScore_Masthead_9
TBS_TheScore_Masthead_12
TBS_TheScore_Masthead_16
TBS_InStore_Poster_1_
TBS_InStore_Poster_2
TBS_InStore_Poster_3
TBS_InStore_Poster_4
TBS_InStore_Poster_5
TBS_InStore_Poster_6
TBS_InStore_Poster_7

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MADE FROM FIONA - DuplicateArt Direction, Design, Concept

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