Role
Art Director, Design, Concept
Agency
Leo Burnett Toronto
Client
Raising The Roof
Year
2017
Street Shops to
Prevent Homelessness
+21%
Toque Sales
—
+65%
Online Sales
—
8,353,000+
Earned Media Impressions
Raising the Roof is dedicated to preventing homelessness. Every year, they sell winter hats to raise money for the cause. This year, we went to the places homeless people are forced to call home and created pop-up shops there. The location of the street shops added context to why your donation is important. Buying a hat here today, helps keep someone from living here tomorrow.
Other Work
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MADE FROM FIONA - DuplicateArt Direction, Design, Concept
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Sharing HalalArt Direction
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Cook Without The BookDesign
Raising The RoofArt Direction, Concept, Design
Bell Podium BoxesDesign
Chop ChopDesign
SapporoDesign
More ThingsArt Direction
Advertising ChallengesArt Direction