THE CHALLENGE

Just four weeks before the opening curtain of the 2024 Toronto International Film Festival, Rogers announced its massive new role as Presenting Sponsor. With the clock ticking, we had to instantly bridge the gap between a telecom giant and passionate cinephiles, cementing Rogers’ status as the country’s leading entertainment champion.

THE CONCEPT 

TIFF spans 11 days of pure, cinematic obsession—a time when casual moviegoers and die-hard film buffs alike share their unfiltered opinions. We leaned directly into this shared cultural moment with a singular, unifying truth:

"For 11 days, everyone's a critic."

ROGERS

TIFF 2025

CRITICS A

ROGERS

TIFF 2025

CRITICS B

Silver / Shortlist

Bronze

Shortlist x 2

Shortlist x 4

Shortlist

THE END