Street Shops – Steven Tiao

The Streetshops That Prevent Homelessness

No one chooses the street as their home.
But for thousands, a cold concrete sidewalk or a dark alleyway is reality.

To support Raising the Roof’s mission to end homelessness, we didn't just launch a campaign—we brought the issue directly to where it hurts most. In 2017, we opened pop-up toque shops right to the freezing streets where people are forced to sleep. By turning these harsh locations into storefronts, the message became undeniable: the toque you buy here today prevents someone from sleeping here tomorrow.