WHEN CANADIAN TELECOM GIANT ROGERS PARTNERED WITH LIVE NATION CANADA TO LAUNCH THE 50,000-CAPACITY ROGERS STADIUM, WE KNEW THEIR STANDARD CORPORATE LOOK WOULDN'T QUITE HIT THE RIGHT NOTES. ROGERS NEEDED A SUB-BRAND THAT CAPTURED THE PURE ENERGY OF LIVE MUSIC, WHILE STILL KEEPING THEIR CORE BRAND INTACT.

THE ESTABLISHED LOOK:

BRIDGING THAT GAP MEANT TAKING THEIR NEW CORE BRAND SYSTEM AND TUNING IT SPECIFICALLY FOR THE LIVE CONCERT EXPERIENCE. THE RESULTING VISUAL IDENTITY CAPTURES THE BOLD, DYNAMIC ENERGY OF A PACKED CROWD. BY PUSHING THE GRAPHIC BOUNDARIES AND GIVING THEIR EXISTING TYPOGRAPHY A FRESH, RHYTHM-DRIVEN TWIST, THE NEW LOOK REMAINS DISTINCTLY ROGERS, BUT IS UNDENIABLY READY FOR THE STAGE.